Web app
Career tech
Hi-fi prototype
Figma UI Kit
System thinking
Accessibility
Gen-AI product design
Foundational design
User research
Usability testing
Product strategy
Alcov
Designing a Seamless AI-Powered Interior Styling Experience for a Mobile App - Shipped the beta version of the AI-powered interior design app in a small, fast-moving startup team
- Designed user flows to integrate a seamless AI assistant interaction model
- Translated business & product requirements into dev-ready UI screens & interactive prototype
Gen-AI product design
UI design
Product thinking
Visual design
Motion design
Figma
After Effects
Illustrator
Squarespace
Oct 2024 - May, 2025
Project Overview
User types brief
Potential User
Not user yet
Regular User
Follower who read others’ content but doesn’t post
Knower
Content creator who haven’t reach Lighthouse Knower bar
Lighthouse Knower
Most-engaged content creator
Most-engaged content creator
Business goal
Expand the Lighthouse Knower base to boost user engagement and new user acquisition.
Knowunity holds a hypothesis that by increasing the platform’s most-engaged content creators(Lighthouse Knowers), it will boost engagement among the whole study community, and attract potential new users.
The problem
How can we propose feature designs to help more creators achieve Lighthouse Knower status?
Key Design Solutions
01
On Search scrolling feed, add “following & explore”filters
- Creators lack strategies to promote their notes.
- Followers want a simplified way to discover updates from followed creators or explore new content.
- Creators’ content becomes more accessible.
- Followers can easily filter notes based on preferences.
02
On creator’s profile, introducing “subject leader” badges and add subject filters to content collection
- Followers follow creators for specific subject notes, and expect to see their subject specialty on profiles.
- Creators find it fulfilling to help others, post notes on various subjects, but reluctant to label themselves as experts in one area.
Classified subject content is in need
- Followers struggled to find specific subject notes on creators’ profile
- Creators expect to classify their content by subjects
- Encourage followership.
- Creators can showcase multiple areas of expertise.
With subject filters
- Users can quickly find content in their area of interest.
- Creators can organize notes by subject.
04
Let creators link group chats to relevant content folders on their profile pages
- Creators value authentic interactions within group chats.
- Group promotion is currently limited to direct or ambassador channels.
05
Enhance the visibility of group chat reaction features
- Users rely on the discussion quality to decide whether to join a group chat.
- Creators are motivated by feedback on group chat discussions.
- Encourages members to engage and provide feedback to the discussion
- Helps potential joiners evaluate the activity and value of this group.
How did we reach these solutions?
Define scope
Working with PM and BD manager to clarify the criteria for Lighthouse Knowers, we focused on helping creator “gaining followers” and “grow group chat members”
First thing was to know how Knowunity defines Lighthouse Knowers. Collaborating with client to learn their three criteria, we narrowed our focus to these two:
- Helping creators gain 100 followers
- Helping creators grow their group chats to 100 membe
Identify the paths and factors that influence creators in achieving the Lighthouse Knower criteria.
By analyzing the product’s structure and interaction patterns between user types, we identified the factors that impact creators in meeting the Lighthouse Knower criteria.
The path toward becoming a Lighthouse Knower is influenced by the dual perspectives of creators 'creating content' and followers 'utilizing content.'
Therefore, we decided to research 2 user perspectives:
- Content Creators: Focused on creating and sharing valuable materials.
- Content Users: Engaged in consuming and interacting with shared content.
User interview
Interviews helped us understand user motivations and challenges
We conducted interviews with 10 participants:
- 5 Content Creators: Discussed their journey, motivation, and challenges in becoming content creators
- 5 Content Users: Explored how they discover and engage with creators and group chats.
Usability testing
Usability testing uncovered barriers in current features
Through usability test, we assessed how users interact with:
-
Joining creators’ group chats.
-
Following creators to build stronger connections.
Detailed interview questions and testing scenarios can be accessed here
Outcome
Client praise and actionable impact
The clients were highly impressed with the presentation and expressed their appreciation for its quality. They discussed actionable ways to implement the recommendations provided, demonstrating the impact and value of our work.